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Financial Advisor Group – Traditional Marketing

Financial Advisor Group – Traditional Marketing

1. Beliefs Matter

Beliefs matter. If you want different results, you must get your beliefs in alignment with the results you want and the behavior it’s going to take to deliver those results. What beliefs are driving you? What beliefs are holding you back?

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2. Referrals

If you want to grow your business and move upmarket to attract higher net worth clients, you must focus on referrals. Research shows the further you move upmarket, the more prospects want to be referred. We’ll examine your entire referral system to help you grow in the most productive, cost-effective, professional way possible.

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3. Events

Marketing is a full-contact sport. You need to get out there and make some contact, and one of the most effective ways to do that is to hold events. We’ll show you how to create dynamic, fun events that will help you attract the right people to your practice.

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4. Niche Marketing

“The riches are in the niches.” To market effectively, you need to figure out those 3-5 segments of clients (niches) you know well and work effectively with. Every top advisor who markets well knows their niches and put their resources toward attracting them. You’ll identify your niches and learn how to go after them.

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5. Alliances

Professional alliances can bring in a constant stream of new clients to your practice. You’ll learn how to create a two-way street to give the other professional value so you both have a chance to go deeper with your clients.

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6. CAB

Client Advocacy Boards are one of the greatest client acquisition methods that can boost results. Get the people who are already referring you together on a board to share ideas and ask them how you can make it easier to connect with people just like them.

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7. Top Shelf Clients

Everything you do should be catered to your very best clients. They create the lion’s share of your revenue and profits. Don’t let other clients steal away your time and energy – we’ll help you keep your services focused toward your top shelf clients.

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8. Sales

Sales is not a dirty word! Without any sales, you wouldn’t have any business. The idea of sales is just to lead other people to take action so they’re better off. We’ll show you how to sell from this win-win perspective.

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